Silver Lake Sourced

2023

Student-Developed Vintage Fashion Brand and Campaign

Awarded a Silver Addy for App Prototype Design from AAF Lansing

Creative Director: Mackenzie Haupt

After a Sunday visit to Silverlake Flea in Los Angeles, I was amazed by the sheer abundance of vintage clothing. My mind was swirling with questions like, “Where did it all come from?”, “What kinds of people owned them?”, and “What did these pieces of fabric live through alongside their owners?” Running my hands over aged leather and weathered cotton, I knew clothing was more than just things people wear.

“Born out of the love of Southern California and sustainable fashion, Silver Lake Sourced promises vintage clothing with stories bound in the stitching.”

App Prototype Design

Awarded a Silver Addy from AAF Lansing

Organic Social Ad - TikTok

Organic Social Ad - Instagram